October 7, 2022



The Bionic guide to advertising your business

Small local businesses who target their local community often overlook some very simple easy and cost effective ways of advertising. Having decided through the processes described above to focus your message on a few key strengths of your business (you

Small local businesses who target their local community often overlook some very simple easy and cost effective ways of advertising. Having decided through the processes described above to focus your message on a few key strengths of your business (your ‘service offer’ or ‘proposition’) you must now express these as ‘benefits’ to your customers. If you or the ‘copy-writer’ at your advertising agency cannot achieve this in your advertising and marketing communications then find someone who can, or you will be wasting a lot of your advertising effort and investment. Truly effective advertising and marketing conveys complex issues to the audience in a manner that is interesting, relevant, meaningful, and easy to digest very quickly. When establishing a new business many people fail to establish a good quality design and image around their name/brand.

With information and sound advice, living up to your legal responsibilities to safeguard your employees, customers and visitors need not be difficult or costly. If it’s your first campaign, reduce your risks by seeking advice from other people in your industry and finding out what works for them. You should get guidance on readership and audience figures before deciding to advertise nationally. Most people listen to the radio for music or comment – often while doing other things – and so your advert will rely on repetition to have any effect. You could consider sponsoring certain features, such as the weather or travel news to make your adverts stand out.

The evolution of our digital landscape has transformed the way media reaches audiences, the way brands engage with clients and the way businesses serve their customers. Digital advertising targets buyers searching for your products or services with accuracy. It’s a flexible, measurable communications method which will suit most budgets. Gain an understanding of the marketing research process and further develop knowledge and skills in planning and implementing marketing research projects. Study the tools and techniques available to marketers within the `P’ section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment.

  • Write a suitably appealing supporting explanation of the survey’s purpose.
  • With the ever-evolving and highly sophisticated cyber threat landscape, online security for SMBs is no longer an option, it’s a…
  • Advertising is only effective if you reach your target audience with a message that makes them want to buy or at least find out more.
  • Below is a simple template for checking that you have the foundations and building blocks in place.
  • Choose advertising and publicity methods that suit your targeting.

Ideally you must be able to convert answers into numerical data to make analysis quick and reliable, especially if your survey is large. Finance departments in organisations usually contain such people, who are often delighted to help with survey projects because they are interesting and connected with the customers and/or staff side of the organisation. Spreadsheets enable all sorts of clever analysis if you know how to do it, and it helps greatly for good analytical functionality and structure to be built into the design of the spreadsheet from the beginning. Press releases should be official communications , with media enquiry contact details for further information (generally the PR agency for big company press releases, or the company/business itself if managing its own PR activity). Customer reviews – online – of products and services and providers and sellers, etc., are now a crucial aspect of the marketing, selling, buying, and customer service process.

Industry links

This featured the world’s first café that accepts exercise as payment. The campaign was designed to encourage office workers to step away from their desks and get active during the day. A six-minute micro workout is completed in exchange for a complimentary healthy lunch. Follow Twitter profiles and like/retweet posts that are relevant to your business and customers’ agenda. Daisy Park – a gift and homeware shop in Devon – does this really well. They also produce some informal behind-the-scenes content for their 10k followers.

This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework. Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success. If you’re using a digital advertising method, measuring the performance of your campaigns is essential. Knowing how much you’re spending, how many clicks you’re generating on your ads, and what percentage of these clicks result in purchases, will help you glean an idea of which ads are most effective. Keeping track of what’s working and what’s not will help you to make decisions for future campaigns.

The objective of both marketing and advertising is to inform consumers about products and services with the shared aim of driving consumers to make a purchase. It’s a common mistake to use the terms marketing and advertising interchangeably, but they’re not synonyms. Advertising is just one element of the wider marketing function. We’ve all seen big brands using social media effectively, but these platforms have lots of potential for small businesses too. Here’s how to get ahead of your competition by using social media advertising.

Advertising to Build Awareness or to Generate Response

Until a customer deals with you directly and actually buys your products or services, your advertising may help to form their first impressions of your business. Marketing is important because it encompasses the entire research and analysis process for hutchisonandmaul.com a product or service. Marketers often study audience responses to create content that influences customers to make a purchase. Marketing strives to create mission statements and advertising slogans that can accurately represent a brand’s message.

Additional costs

AIDA is a simple effective structure for any sort of advertising or selling communication/design. It is bad business to gain a new customer at the cost of inconveniencing or alienating other people. Positive feedback is generally only sustained by offering high quality, in all aspects of your service, including complaints handling.

Read More